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--- a/source/thread-conversations.html.haml
+++ b/source/thread-conversations.html.haml
+%p
+  Make sure ideas are linked to issues, issues to MR's, MR's to deployments, deployments to monitoring.<br/>
+
+%p
+  Traceability is a best practice is many quality frameworks. Ideally, you should be able to go from a change in a graph to the idea in chat.
+
+%p
+  In the ideal world you'd be using the same tool for all the stages, so you'll get it for free.

-%h3 Howto
+%p
+  In reality, you might have a zoo of tools, where each tool is used only at one stage. In this case, it would make sense to put additional efforts to make it possible.<br/><br/>

-%ul
-  %li Make sure idea's are linked to issues, issues to MR's, MR's to deployments, deployments to monitoring
-  %li should be able to go from a change in a graph to the idea in chat.