Modify Scoring Model
Look at MQL scoring model to explore options to separate score into two models - demo/firmographic (stars in Marketo MSI) and activity (flames in Marketo MSI), instead of (or in addition to) the singular Lead Score MQL model.
As discussed in Marketing meeting on 13 June, having leads from webcasts MQL if they: 1) have proper title; 2) register for webcast and 3) attend webcast.
Create an immediate push to a BDR for follow up post webcast if fit criteria.