Data enrichment and data clean

Need a solution that helps us enrich lead and account data as well as cleans/updates information. Specifically looking for contact geography, industry, title, contact info.

This data will help us target more lead with characteristics like deals we win. Help us with sales territories. Help with messaging to buyer persona.

Ideally the enrich solution should also provide insight for BDRs and Sales reps within SFDC. Example solutions are LinkedIn Sales Navigator and InsideView.

Added Marketing Ops label

Milestone changed to %Marketing Reporting and Attribution

mentioned in issue #255 (closed)

@joelucas heard about mattermark today from someone who evaluated IV and mattermark. Have you heard of them and looked at them?

@ChadMalchow I hadn't heard of them, but I did take a look at them. They're missing a few key features that we need. The biggest being that auto-enrich needs to happen in Marketo, not SFDC and they only work inside SFDC.

Status changed to closed

@ChadMalchow Moving forward w/ InsideView.

@ChadMalchow Moving forward w/ InsideView.