Target Account List Creation

@chetbackman @hanktaylor

Create a target list of accounts for outbound program.

• Identify target company persona
• Identify target prospect perosna
• Compile list of matching accounts
• Scrub list of accounts for customers, competitors
• Score Accounts w/ Infer
• Compile list of contacts at the accounts

Milestone changed to %Outbound Sales and Marketing Launch

@joelucas Working with the list of fortune 2000 from forbes that was sent over my way. I have also met with all but 2 of the sales reps (other two are next week). I am compiling info from them regarding targets titles, and target companies as well as some best practices. I cannot compile a list of matching accounts, scrub the list for customers or score the accounts until I have access to SFDC. Thanks!

Marked the task Identify target prospect perosna as completed

Marked the task Identify target company persona as completed

Marked the task Compile list of matching accounts as completed

Marked the task Scrub list of accounts for customers, competitors as completed

Marked the task Compile list of contacts at the accounts as completed

Need to score the accounts using infer

@chetbackman @hank is intro-ing me to the infer team to get me access to the platform.

Status changed to closed