Free Trial Results
I am interested to learn how the free trials are performing. What % of free trials convert to a paying client? Those converting, what % convert to standard, plus or basic. Of those who sign up for the free trial, what % install the license? Basically looking for a funnel on the free trial, sign up > install license > purchase.
Not sure who can help pull this data so starting with @AshleyS @JobV
Activity
@ChadMalchow this will be part of the license piece in marketo
Reassigned to @bluetaylor
Moved from www-gitlab-com#426 (closed)
Added Marketing Ops label
Milestone changed to %Waterfall Calibration
Reassigned to @joelucas
I want to provide a Salesperson's perspective to the EE Trial process. I know that this process is going to be modified. Currently someone can download the Trial and take it for a spin while providing GitLab with Zero information about the scope or timing of the revenue opportunity. They don't even have to respond to an email from us. All they need to do is fill out a web form.
If someone is really serious about GitLab EE they will give us the information we require prior to getting access - even if that involves speaking with someone in sales.
It is frustrating to see people from large companies download the EE Trial and never respond to any outreach from Sales. They show up and disappear and we know nothing about the nature of their interest or their experience with the EE Trial.
Not requiring EE Trial folks to either give us more information or require them to engage directly with sales is a huge missed opportunity - one that we simply won't be able to afford as our revenue commitments increase. Like I said, I know this is going to change, I just wanted to voice my opinion on the current process.
