updated % of pipeline by channel to match what was presented in OKR meeting.

Also clarified goal of doubling win rate from SDR leads.  These take longer to close than inbound leads, so goign from 5% to 10% win rate.

source/okrs/index.html.md

@@ -79,12 +79,12 @@ TODO: Link to Diff with the start of the quarter
   * CFO: Deliver 10 SQLs > $10k during quarter through investor outreach
   * VP Prod: Salesforce shows usage. [Version check](https://gitlab.com/gitlab-com/salesforce/issues/104), usage ping, and ConvDev index are available in SFDC.
   * CRO: 100% of quota-carrying reps at 3x pipeline of quarterly IACV goal
-    * Alliances: generates 15% of sales pipeline
-    * Federal: generates 5% of sales pipleine
+    * Alliances: generates 10% of sales pipeline
+    * Federal: generates 10% of sales pipleine
     * Customer Success: generate 15% of sales pipeline quota
-    * SDR lead: Generate 15% of sales pipeline quota
+    * SDR lead: Generate 25% of sales pipeline quota
       * SDR lead: Get an SQL from Fortune 1000 companies identified using CE. 50% of identified companies using CE.
-      * SDR lead: Increase win rate. 20%
+      * SDR lead: Double Win Rate. 10%
   * CRO: Increase new business sales velocity. Grow 200% YoY to 602 new business deals closed won.
   * CRO: Decrease age of non-web direct deals by 10%
     * Sales Ops: [New sales stages and exit criteria. Launch and Train](https://gitlab.com/gitlab-com/sales/issues/120)
@@ -112,7 +112,7 @@ TODO: Link to Diff with the start of the quarter
   * Customer Success: Identity the trigger(s) to purchase for large/strategic accounts.
   * Support: Provide faster, more knowledgable support. Reduce Average Time to Solve by 5%.
 * CEO: Increase [average sales price (ASP)](/handbook/finance/#definitions) (IACV per won) by 25% QoQ
-    * CRO: Triple average new business deal size YoY to $4,875
+    * CRO: Triple average new business deal size YoY 
     * CRO: [50% of IACV from EEP](https://gitlab.com/gitlab-com/sales/issues/143_
     * CMO: More sales assets. 3 new for each stage ([TOFU, MOFU, BOFU](/handbook/glossary/#funnel)) of the sales process
       * CMO: [Presentation generation based on conversational development index.](https://gitlab.com/gitlab-com/organization/issues/95)