Add new file - create new page with how to on creating events

source/handbook/marketing/lead-generation/marketing-operations/marketing_tech_stack/mktgops-howto.html.md

+---
+layout: markdown_page
+title: "Marketing OPS How-To"
+---
+
+## On This Page
+- [Webcast & Event Setup](#setup)
+
+## Webcast &amp; Event Setup <a name="setup"></a>  
+When creating an event (live or online), webcast, or gated content its important to integrate the campaign across the three main platforms used - Unbounce (landing page), Marketo (Marketing Automation) and Salesforce (CRM). This provides transparency about the event to anyone with access to Salesforce, namely the Sales and Marketing teams.  
+
+[Instructions](https://docs.google.com/a/gitlab.com/document/d/1yWPT2yxxhBIpBFjqZLS3SBaKEJdxSBdSKG72dcrDF5k/edit?usp=sharing) to create an event from scratch or clone an existing event. 
+