Updating the images tags and some formatting.

source/handbook/sales/sales_ops/leandata/index.html.md

@@ -45,7 +45,7 @@ Our lead routing rules are as follows:
 One of the most widely-known issues with the Salesforce architecture is the lack of relationship between the lead and account/contact objects. LeanData addresses this lack of functionality. A user can be in an account record and see all related lead records. Within the lead object, a user can view all related leads and accounts. 
 **LeanData from the Account Page**
- ![](/source/handbook/sales/sales_ops/leandata/leandata-contact.png)
+ ![LeanData Account View](/source/handbook/sales/sales_ops/leandata/leandata-contact.png)
 * Merging a Duplicate Account
   * At this time, this feature is not supported. Please send a note via Chatter on the record you would like merged: "Please merge this account with `<URL of original account>`."
@@ -58,10 +58,10 @@ One of the most widely-known issues with the Salesforce architecture is the lack
   * Click the "Convert" button.
 **LeanData from the Lead Page**
- ![](/source/handbook/sales/sales_ops/leandata/leandata-lead.png)
+ ![LeanData Lead View](/source/handbook/sales/sales_ops/leandata/leandata-lead.png)
  
  * Merging a Duplicate Lead
-  * Before you merge, please visit a Salesforce article regarding merging leads, ["Considerations for Merging Duplicate Leads"](https://help.salesforce.com/articleView?id=leads_merge_considerations.htm&type=0&language=en_US).
+   * Before you merge, please visit a Salesforce article regarding merging leads, ["Considerations for Merging Duplicate Leads"](https://help.salesforce.com/articleView?id=leads_merge_considerations.htm&type=0&language=en_US).
   * Click on the "Merge" link for the lead you would like to merge to the current Lead.
   * Select one lead as the “Master Record.” The created date, created by, and read-only fields will retain information from the Master Record.
   * Select the fields that you want to retain from each record.