- When request form [SWAG](https://docs.google.com/a/gitlab.com/forms/d/1x2qP8EyEu2Y_XmIt7txudUYh-PP_Tst6hRuNq3a7Ruc/edit?usp=drive_web), [events](https://docs.google.com/a/gitlab.com/forms/d/1np6zx17MZ4bEwto6NR8mEv0YLprU-V_BMETX-XIRzj8/edit) is completed by reseller, set up an catch-up call after the event to determine ROI of GitLab investment and get feedback from event.
- When a reseller requests funds for online marketing campaigns, let them know that we can run the campaign in-house working with the Demand Gen team, and even provide artwork if required. All we need is the redirect links to the: /gitlab.com on their website.
- At the post event catch-up with the reseller, there are two tabs in a [single spreadsheet](https://docs.google.com/a/gitlab.com/spreadsheets/d/18EDgP0OBUpSOg4W4piTBnNzv22ONATkNRLQan2Wii8c/edit?usp=sharing) - one for events and the other online marketing campaigns
- Request that the reseller send photos of the event, write a couple of short paragraphs on their experience at the event, any highlights, and impact on their business and GitLabs, and send to you. Photos and a short blog post could feature in the Reseller newsletter, the company-wide newsletter.
- After the Online Marketing campaign, we will send the reseller a summary from Google Adwords or equivalent with the metric measurements detailing the success of the campaign. Store campaign summary [here](https://drive.google.com/drive/folders/0B_7JcWccLLJPN3BfaVJjOEZDcGc?usp=sharing)
- As we gather more feedback, we will be able to assign a ROI to our marketing investments, and drive more SQLs.
