Merge branch 'patch-130' into 'master'

Add new directory - reseller-marketing

created new directory reseller marketing

See merge request !4124

source/handbook/marketing/product-marketing/reseller-marketing/index.html.md

+---
+layout: markdown_page
+title: "Reseller Marketing"
+---
+# Welcome to the Reseller Marketing Handbook
+
+[Up one level to the Product Marketing Handbook](/handbook/marketing/product-marketing/)    
+
+## On this page
+* [Reseller Marketing Objectives](#marketing-objectives)
+* [Reseller Funds Allocation Determination](#funds-allocation)
+
+## Reseller Marketing Objectives<a name="marketing-objectives"></a>
+
+- Support resellers to be successful and grow their business 
+- Motivate resellers to reach first for GitLab 
+- Promote Reseller program to recruit new resellers 
+
+
+## Reseller Funds Allocation Determination<a name="funds-allocation"></a>
+
+- When request form [SWAG](https://docs.google.com/a/gitlab.com/forms/d/1x2qP8EyEu2Y_XmIt7txudUYh-PP_Tst6hRuNq3a7Ruc/edit?usp=drive_web), [events](https://docs.google.com/a/gitlab.com/forms/d/1np6zx17MZ4bEwto6NR8mEv0YLprU-V_BMETX-XIRzj8/edit) is completed by reseller, set up an catch-up call after the event to determine ROI of GitLab investment and get feedback from event.
+- When a reseller requests funds for online marketing campaigns, let them know that we can run the campaign in-house working with the Demand Gen team, and even provide artwork if required. All we need is the redirect links to the: /gitlab.com on their website.
+- At the post event catch-up with the reseller, there are two tabs in a [single spreadsheet](https://docs.google.com/a/gitlab.com/spreadsheets/d/18EDgP0OBUpSOg4W4piTBnNzv22ONATkNRLQan2Wii8c/edit?usp=sharing) - one for events and the other online marketing campaigns
+- Request that the reseller send photos of the event, write a couple of short paragraphs on their experience at the event, any highlights, and impact on their business and GitLabs, and send to you. Photos and a short blog post could feature in the Reseller newsletter, the company-wide newsletter.
+- After the Online Marketing campaign, we will send the reseller a summary from Google Adwords or equivalent with the metric measurements detailing the success of the campaign. Store campaign summary [here](https://drive.google.com/drive/folders/0B_7JcWccLLJPN3BfaVJjOEZDcGc?usp=sharing)  
+- As we gather more feedback, we will be able to assign a ROI to our marketing investments, and drive more SQLs.