Call it an installation from source.

source/installation/index.html

@@ -43,7 +43,7 @@ extra_css:
             <a href="https://gitlab.com/gitlab-org/cookbook-omnibus-gitlab/blob/master/README.md">GitLab Omnibus Cookbook</a> can be used for production <a href="https://www.getchef.com/chef/">Chef</a> installations
           </p></li>
-          <li><p><a href="https://gitlab.com/gitlab-org/gitlab-ce/blob/master/doc/install/installation.md">Manual installation guide</a> to set up a production server on Ubuntu with detailed and complete step-by-step instructions</p></li>
+          <li><p><a href="https://gitlab.com/gitlab-org/gitlab-ce/blob/master/doc/install/installation.md">Installation from source guide</a> to set up a production server on Ubuntu with detailed and complete step-by-step instructions</p></li>
           <li><p><a href="https://gitlab.com/gitlab-org/gitlab-ce/tree/master/docker">Docker</a> files to create a production image based on the Omnibus packages</p></li>
         </ul>