reformat the form strategy section and modify copy removing MPM decision to...

reformat the form strategy section and modify copy removing MPM decision to use form strategy per convo in marketing-operations issue 1601

source/handbook/marketing/revenue-marketing/digital-marketing-programs/digital-marketing-management/pathfactory-management/index.html.md

@@ -156,9 +156,11 @@ You can bulk upload multiple assets to the content library via a CSV file.
 ### Form Strategy
-Form strategy is used on content tracks to collect data from unknown visitors and additional data from known users. Not all content tracks will or should have form strategy turned on; this determination is typically made by the responsible MPM. The forms used in PathFactory are directly tied to currently existing Marketo forms. For help with PathFactory forms and workflows, please create an issue in the Marketing Operations repository. For help with adding form strategy to a content track, create an issue in the Digital Marketing Programs repository and ping `@sdaily`. Form strategy should be determined by the marketing program manager and digital marketing manager responsible for the content track. 
-**Please Note:** We have [listening campaigns](/handbook/marketing/marketing-operations/pathfactory/#listening-campaigns) in Marketo set up to regularly score assets that would normally be gated had they not been added to PathFactory. This means that you do not need to add form strategy to a content track if there are listening campaigns set up for assets in your track that would normally be gated. [Please create an issue](https://gitlab.com/gitlab-com/marketing/marketing-operations/issues) in the Marketing Operations repo and assign `@jjcordz` to set up a lisetning campaign for an asset. If you do add a form strategy, please ensure that `show to known visitors` is left unchecked.
+Form strategy is used on content tracks to collect data from unknown visitors and should only be used when a track entry point is **not** from a webform or landing page (i.e. direct link from digital ad or web promoter). Not all content tracks will or should have form strategy turned on. The forms used in PathFactory are directly tied to currently existing Marketo forms.   
+* For help with PathFactory forms and workflows, please create an issue in the Marketing Operations repository and apply `MKtgOps` & `PathFactory` labels.   
+* For help with adding form strategy to a content track, create an issue in the Digital Marketing Programs repository and ping `@sdaily`.
+**Please Note:** We have [listening campaigns](/handbook/marketing/marketing-operations/pathfactory/#listening-campaigns) in Marketo set up to capture regularly score assets that would normally be gated had they not been added to PathFactory. This means that you do not need to add form strategy to a content track if there are listening campaigns set up for assets in your track that would normally be gated. [Please create an issue](https://gitlab.com/gitlab-com/marketing/marketing-operations/issues) in the Marketing Operations repo and assign `@jjcordz` to set up a lisetning campaign for an asset. If you do add a form strategy, please ensure that `show to known visitors` is left unchecked.
 #### Adding Form Strategy to a Content Track