@@ -156,11 +156,11 @@ You can bulk upload multiple assets to the content library via a CSV file.
### Form Strategy
Form strategy is used on content tracks to collect data from unknown visitors and should only be used when a track entry point is **not** from a webform or landing page (i.e. direct link from digital ad or web promoter). Not all content tracks will or should have form strategy turned on. The forms used in PathFactory are directly tied to currently existing Marketo forms.
Form strategy is used on content tracks to collect data from unknown visitors and should only be used when a track entry point is **not** from a webform or landing page (i.e. direct link from digital ad or web promoter). Not all content tracks will or should have form strategy turned on. The forms used in PathFactory are directly tied to currently existing Marketo forms. If the form strategy is implemented, please ensure `Show to Known Visitors` is left **unchecked**.
* For help with PathFactory forms and workflows, please create an issue in the Marketing Operations repository and apply `MKtgOps` & `PathFactory` labels.
* For help with adding form strategy to a content track, create an issue in the Digital Marketing Programs repository and ping `@sdaily`.
**Please Note:** We have [listening campaigns](/handbook/marketing/marketing-operations/pathfactory/#listening-campaigns) in Marketo set up to capture regularly score assets that would normally be gated had they not been added to PathFactory. This means that you do not need to add form strategy to a content track if there are listening campaigns set up for assets in your track that would normally be gated. [Please create an issue](https://gitlab.com/gitlab-com/marketing/marketing-operations/issues) in the Marketing Operations repo and assign `@jjcordz` to set up a lisetning campaign for an asset. If you do add a form strategy, please ensure that `show to known visitors` is left unchecked.
**Please Note:** We have [listening campaigns](/handbook/marketing/marketing-operations/pathfactory/#listening-campaigns) in Marketo set up to capture consumption of content that would have been gated had PathFactory not been implemented. The listeners also incorporate PathFactory activity into the [MQL scoring model](/handbook/business-ops/resources/#mql-scoring-model). This means that you do not need to add form strategy to a content track if there are listening campaigns set up for assets in your track that would normally be gated. [Please create an issue](https://gitlab.com/gitlab-com/marketing/marketing-operations/issues) in the Marketing Operations repo and assign `@jjcordz` to set up a lisetning campaign for an asset.
