Improve on-premises formulation.

source/gitlab-ce/index.html

@@ -13,7 +13,7 @@ title: GitLab Community Edition
             <br />
             Create projects and repositories, manage access and do code reviews.
             <br />
-            The Community Edition is installable software that you can use on-premise.
+            GitLab CE is on-premises software that you can install and use on your server(s).
           </p>
           <div class="button-holder">
             <a class="btn btn-info btn-lg" href="/downloads/"> Downloads</a>

source/gitlab-ci/index.html

@@ -12,6 +12,8 @@ title: GitLab Continuous Integration
             GitLab Continuous Integration (CI) integrates with your GitLab installation to run tests for your projects.
             <br />
             Login with GitLab account, add a project with one click and enjoy running your tests.
+            <br />
+            GitLab CI is on-premises software that you can install and use on your server(s).
           </p>
           <div class="button-holder">
             <a class="btn btn-success btn-lg" href="https://gitlab.com/gitlab-org/gitlab-ci/blob/master/README.md"> Source code</a>

source/gitlab-ee/index.html

@@ -8,11 +8,11 @@ title: GitLab Enterprise Edition
       <div class="row">
         <div class="col-sm-12 col-md-12 jumbotron">
           <p>
-            GitLab Enterprise Edition (EE) is installable software that you can use on-premise.
+            The Enterprise Edition includes all the features of the Community Edition as well as additional features aimed at larger organizations.
             <br />
-            The Enterprise Edition includes all the features of the Community Edition as well as additional features.
+            It contains copyrighted code that requires you to have a valid <a href="/subscription">subscription</a>.
             <br />
-            GitLab EE contains copyrighted code that requires you to have a valid subscription.
+            GitLab EE is on-premises software that you can install and use on your server(s).
           </p>
           <div class="button-holder">
             <a class="btn btn-success btn-lg" href="/subscription/">Order a subscription</a>