@@ -32,12 +32,20 @@ Field marketing includes events, event marketing, sponsorships, and swag product
To find out what upcoming events GitLab and our resellers will be involved in please visit our [Events Page](https://about.gitlab.com/events/). If you have any questions or an event suggestion for us please email events@gitlab.com.
### Event Goals<a name="goals"></a>
- Sales leads (revenue) - Create new growth opportunities. Collect business cards, meet new contacts and potential leads.
- Product Direction (product) - discovery of what the market asking for, in need of and willing to pay for.
- Evangelism (brand) - Talk to as many people as we can about GitLab to drive awareness. Our presence should be friendly, knowledgeable, and genuine. We are all the brand and we want to bring that bran dot life and be memorable.
- Hiring (company) - Always be recruiting. See someone doing a great job of evangelism for another product? Ask that person to grab a coffee.
- Partnership (channel) - Organizations adding support for GitLab and/or shipping GitLab with their offering.
- Drive audience to any talks/ events we are having.
- Sales Acceleration
- Engaging with existing customers
- New growth opportunities
- Demand
- Education
- Market Intelligence
- Test out new messaging or positioning
- Product Direction
- Brand
- Awareness
- Thought Leadership
- Evangelism - Talk to as many people as we can about GitLab to drive awareness. Our presence should be friendly, knowledgeable, and genuine. We are all the brand and we want to bring that bran dot life and be memorable.
- Hiring - Always be recruiting. See someone doing a great job of evangelism for another product? Ask that person to grab a coffee.
- Partnership - Organizations adding support for GitLab and/or shipping GitLab with their offering.
