One metric per goal.

source/okrs/index.html.md

@@ -67,7 +67,7 @@ Note: The CMO goals are only proposals.
 ### Objective 1: Grow incremental ACV according to plan.
-* CEO: Build SQL pipeline for new business. 300% of IACV plan, Sales Efficiency ratio > 1.1
+* CEO: Build SQL pipeline for new business. 300% of IACV plan
   * CMO: Identify CE installations within strategic organizations with installations with over 500 users and launch demand generation campaigns.
     * SDR lead: Generate 15% of sales pipeline quota
       * SDR lead: Get an SQL from Fortune 1000 companies identified using CE. 50% of companies.
@@ -78,6 +78,7 @@ Note: The CMO goals are only proposals.
       * Controller: Zuora to Salesforce to Zendesk data synch completed.
   * CFO: Deliver 10 SQLs > $10k during quarter through investor outreach
   * VP Prod: Salesforce shows relevant usage. [Version check](https://gitlab.com/gitlab-com/salesforce/issues/104), usage ping, and ConvDev index.
+  * CRO: Keep sales efficient. Sales Efficiency ratio > 1.1
   * CRO: 100% of quota-carrying reps at 3x pipeline of quarterly iACV goal
     * Channel generates 15% of sales pipeline
     * Federal generates 5% of sales pipleine