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Improving Adwords Campaign

    • Closed Issue created by Karen @karengc

    @sytses @JobV These are the actions that I would like to take on Google Adwords to improve our performance. I please need your OK to fix them:

    1. Give proper punctuation to add, so that the headline is longer Proper_punctuation_on_add

    2. Have 2 groups of keywords and have an add for each (one for Git and one for GitHub related keywords) (see 'classification' tab on file). https://docs.google.com/spreadsheets/d/1ytAwgLG-NDOeZHdoRcdQXmliaLsbEehpOJWZIVq08Es/edit#gid=1228543848

    3. Add negative keywords if needed (I'm not sure if we have any or if we can use all top keywords)

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