Swag Shop — partnering with Canary Marketing
Tracking all things design for our Swag Shop — site design, decals, t-shirts, etc. Awaiting final timeline from Canary but we should be set to launch the week of February 8th.
cc @nearlythere @EmilyKyle @AshleyS
Activity
Adding link to design outline: https://drive.google.com/open?id=0B3HjK5l9BiL0Zml0OVFBZDdOeDhuRXZvell4Qi1LbExGelF3
I really like the design of Slack's online shop, their swag offerings, and the fact that all profits go to a non-profit.
I think the actual ETA was originally Feb 15th? But we shall see!
@ronstroschein I love the socks, I love the humour and it's so cool they donate to charity. Thanks for sharing that.
I liked what @ronstroschein pointed out about Slack's shop and the profits going to a non-profit.
Then @dblessing mentioned this on Slack.
It'd be awesome if we could pick some of our more critical libraries/dependencies and either round-robin them some or all of the profits as donations, or let the buyers pick which libraries to fund, similar to Humble Bundle:
cc @sytses
@rspeicher that is a really interesting idea...I like that a lot, especially giving it back to our big-time project contributors.
OK lots in this issue!
Perhaps we can move this discussion about swag to the design project? Since it's not going to lead to changes on www, but instead it will generate discussion around design artifacts and assets.
tl;dr - This is a cost center and we will likely lose money on this great venture. At least for the conceivable future. I'd like to revisit this idea of donating the profits towards open source contributors after we have a better understanding of our costs and if we do make a profit!
Sounds like we like the idea of fundraising through making products so much. So much so that we want to build an entire sponsorship campaign to fund open source contribution!
- Interesting to know - GitLab did attempt to fund itself through fundraising. https://about.gitlab.com/2013/03/01/donations/
- There's an entire system set up to do this https://gratipay.com/ (Actually used to be called Gittip) If we want to get involved in sponsoring individuals, might be worth following trodden ground.
Re: giving away any profits from the shop. At this point we don't have any idea about the costs of the shop itself. We have to pay for warehousing and fulfillment, so our operating costs are probably higher than examples we're looking at which use Shopify, and warehouse at their own HQ facilities, pack themselves, etc. We are also pricing the items lower than the normal market rate. So if you see the same quality shirt for $25 elsewhere, we will have it for $20. And we'll be offering incentives and discounts and freebies... So! It's unlikely there will be profits to donate.
Edited by username-removed-303699@nearlythere @EmilyKyle @AshleyS any copy ideas for a welcome message to our swag shop?
@AshleyS yes, but that was prior to @nearlythere's email today. We're taking a simple approach for launch so you can disregard
@AshleyS I think we did resolve this in the email thread. Sorry for bringing it out of this thread.
@lukebabb is making a banner for the top to KISS this first iteration. a la https://shop.hashicorp.com
@nearlythere @EmilyKyle can we get the tanuki favicon added to the swag shop? I'm sure the file exists somewhere, maybe @skyruler or @jschatz1 can help us out.
@jschatz1 I can create one, usually the favicon is a .ico file, so I was curious if you had that file on the gitlab.com side. We would use the same one for the swag shop.
Thanks @rspeicher. @jschatz1 we'll have to send it on to the team at Canary to implement on the swag shop — they are the ones building it for us.
@lukebabb Ashley wants the swag shop added to the community page, but it seems we will need an icon for that. Can you please add that to your ever growing design list :) https://about.gitlab.com/community/ @nearlythere
@lukebabb you need our logo?
Edited by username-removed-127938@skyruler I was looking for the tanuki favicon but Robert got it for us.Thanks!
@EmilyKyle working on that icon today. I think I should be able to implement it on the page as well. cc @nearlythere
Swag shop has been added to the community page, reference MR !1623 (merged)
