diff --git a/source/handbook/marketing/product-marketing/content-marketing/index.html.md b/source/handbook/marketing/product-marketing/content-marketing/index.html.md
index 8ddde25740fea45f421a7abf6d7771017116a971..414c35e15e42b32676cefebf50f104ce20a69a6f 100644
--- a/source/handbook/marketing/product-marketing/content-marketing/index.html.md
+++ b/source/handbook/marketing/product-marketing/content-marketing/index.html.md
@@ -212,6 +212,8 @@ Do you have a better idea? Don't hesitate, [create an issue][blog-tracker] with
 
 ## Technical Aspects
 
+**All** blog posts should always have an **author name**. When applicable, add a section "Acknowledgments" to the end of the post to thank contributors.
+
 ### Publishing process for GitLab Team members
 
 1. Choose a [topic](#blog-content)
@@ -233,7 +235,7 @@ Not a GitLab Team member? Check the process for Community Writers below.
 
 ### Publishing process for Community Writers
 
-For our [community writers], we will follow the Scalable Writing System described below.
+For our [community writers], we will follow the Scalable Writing System described below. 
 
 1. Guest Writer - choose a subject:
    - Make sure you are familiar with [GitLab Workflow]
@@ -257,6 +259,9 @@ For our [community writers], we will follow the Scalable Writing System describe
   - Amara email the writer to wire the money
   - Guest writer will get paid
 
+Important: make sure the last section of the post is "About the guest author", describing in two or three sentences the author's background on the post's subject. It should be written by the author him/herself. Examples: check [this post][post-convox] and [this post][post-iOS] for reference.
+
+
 ### Blog Post Issue Tracker
 
 To keep things clear for everyone, we assume:
@@ -319,6 +324,8 @@ We invite and encourage guest writers and also offer compensation through the [C
 [GitLab Workflow]: https://www.youtube.com/watch?v=enMumwvLAug "Introduction to GitLab Workflow"
 [gitlabwww]: https://gitlab.com/gitlab-com/www-gitlab-com
 [Kramdown]: //kramdown.gettalong.org/
+[post-convox]: https://about.gitlab.com/2016/06/09/continuous-delivery-with-gitlab-and-convox/#about-guest-author-noah-zoschke
+[post-iOS]: https://about.gitlab.com/2016/03/10/setting-up-gitlab-ci-for-ios-projects/#about-guest-author-angelo-stavrow
 [Priceonomics content marketing handbook]: http://priceonomics.com/the-content-marketing-handbook/
 [public domain]: https://en.wikipedia.org/wiki/Public_domain
 [Realm.io]: //realm.io