From 2a8c00a0e7cac68130582a5a55c722286bd656ad Mon Sep 17 00:00:00 2001 From: Stephane <stephane.cornille@outlook.com> Date: Wed, 7 Dec 2016 10:48:50 +0000 Subject: [PATCH 1/6] Add new directory --- .../marketing/product-marketing/reseller-marketing/.gitkeep | 0 1 file changed, 0 insertions(+), 0 deletions(-) create mode 100644 source/handbook/marketing/product-marketing/reseller-marketing/.gitkeep diff --git a/source/handbook/marketing/product-marketing/reseller-marketing/.gitkeep b/source/handbook/marketing/product-marketing/reseller-marketing/.gitkeep new file mode 100644 index 00000000000..e69de29bb2d -- GitLab From 5d460b0487a4144aa279adcc44f60e3ed290ddfa Mon Sep 17 00:00:00 2001 From: Stephane <stephane.cornille@outlook.com> Date: Wed, 7 Dec 2016 11:15:06 +0000 Subject: [PATCH 2/6] Added reseller marketing objectives and Reseller Funds Allocation Determination --- .../reseller-marketing/index.html.md | 28 +++++++++++++++++++ 1 file changed, 28 insertions(+) create mode 100644 source/handbook/marketing/product-marketing/reseller-marketing/index.html.md diff --git a/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md new file mode 100644 index 00000000000..134cec55375 --- /dev/null +++ b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md @@ -0,0 +1,28 @@ +--- +layout: markdown_page +title: "Reseller Marketing" +--- + +Welcome to the Reseller Marketing Handbook + +[Up one level to the Product Marketing Handbook](/handbook/marketing/product-marketing/) + +## On this page +* [Reseller Marketing Objectives](#marketing-objectives) +* [Reseller Funds Allocation Determination](#funds-allocation) + +## Reseller Marketing Objectives<a name="marketing-objectives"></a> + +- Support resellers to be successful and grow their business +- Motivate resellers to reach first for GitLab +- Promote Reseller program to recruit new resellers + + +## Reseller Funds Allocation Determination<a name="funds-allocation"></a> + +- When request form [SWAG](https://docs.google.com/a/gitlab.com/forms/d/1x2qP8EyEu2Y_XmIt7txudUYh-PP_Tst6hRuNq3a7Ruc/edit?usp=drive_web), [events](https://docs.google.com/a/gitlab.com/forms/d/1np6zx17MZ4bEwto6NR8mEv0YLprU-V_BMETX-XIRzj8/edit) is completed by reseller, set up an catch-up call after the event to determine ROI of GitLab investment and get feedback from event. +- When a reseller requests funds for online marketing campaigns, let them know that we can run the campaign in-house working with the Demand Gen team, and even provide artwork if required. All we need is the redirect links to the: /gitlab.com on their website. +- At the post event catch-up with the reseller, there are two tabs in a [single spreadsheet](https://docs.google.com/a/gitlab.com/spreadsheets/d/18EDgP0OBUpSOg4W4piTBnNzv22ONATkNRLQan2Wii8c/edit?usp=sharing) - one for events and the other online marketing campaigns +- Request that the reseller send photos of the event, write a couple of short paragraphs on their experience at the event, any highlights, and impact on their business and GitLabs, and send to you. Photos and a short blog post could feature in the Reseller newsletter, the company-wide newsletter. +- After the Online Marketing campaign, we will send the reseller a summary from Google Adwords or equivalent with the metric measurements detailing the success of the campaign. Store campaign summary [here](https://drive.google.com/drive/folders/0B_7JcWccLLJPN3BfaVJjOEZDcGc?usp=sharing) +- As we gather more feedback, we will be able to assign a ROI to our marketing investments, and drive more SQLs. -- GitLab From 1cf272aa1062ceebd080ca485568e50ed3e3cfab Mon Sep 17 00:00:00 2001 From: Stephane <stephane.cornille@outlook.com> Date: Wed, 7 Dec 2016 11:17:09 +0000 Subject: [PATCH 3/6] Delete .gitkeep --- .../marketing/product-marketing/reseller-marketing/.gitkeep | 0 1 file changed, 0 insertions(+), 0 deletions(-) delete mode 100644 source/handbook/marketing/product-marketing/reseller-marketing/.gitkeep diff --git a/source/handbook/marketing/product-marketing/reseller-marketing/.gitkeep b/source/handbook/marketing/product-marketing/reseller-marketing/.gitkeep deleted file mode 100644 index e69de29bb2d..00000000000 -- GitLab From 2272b287a5d3182aba17ce98bc3f6f3589673428 Mon Sep 17 00:00:00 2001 From: Stephane <stephane.cornille@outlook.com> Date: Mon, 12 Dec 2016 07:37:24 +0000 Subject: [PATCH 4/6] Updated title to Header 2 --- .../product-marketing/reseller-marketing/index.html.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md index 134cec55375..000c61e2a41 100644 --- a/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md +++ b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md @@ -3,7 +3,7 @@ layout: markdown_page title: "Reseller Marketing" --- -Welcome to the Reseller Marketing Handbook +##Welcome to the Reseller Marketing Handbook [Up one level to the Product Marketing Handbook](/handbook/marketing/product-marketing/) -- GitLab From 55bf08a2a112d7823a0526de8d0cdea603b0123d Mon Sep 17 00:00:00 2001 From: Amara Nwaigwe <amara@gitlab.com> Date: Mon, 12 Dec 2016 12:55:14 +0000 Subject: [PATCH 5/6] Update index.html.md --- .../product-marketing/reseller-marketing/index.html.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md index 000c61e2a41..96874c7f337 100644 --- a/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md +++ b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md @@ -3,7 +3,7 @@ layout: markdown_page title: "Reseller Marketing" --- -##Welcome to the Reseller Marketing Handbook +## Welcome to the Reseller Marketing Handbook [Up one level to the Product Marketing Handbook](/handbook/marketing/product-marketing/) -- GitLab From b282eb16c2311e80a9115462996d0613d5ef19b1 Mon Sep 17 00:00:00 2001 From: Amara Nwaigwe <amara@gitlab.com> Date: Mon, 12 Dec 2016 13:17:25 +0000 Subject: [PATCH 6/6] Fix header --- .../product-marketing/reseller-marketing/index.html.md | 3 +-- 1 file changed, 1 insertion(+), 2 deletions(-) diff --git a/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md index 96874c7f337..82653865f34 100644 --- a/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md +++ b/source/handbook/marketing/product-marketing/reseller-marketing/index.html.md @@ -2,8 +2,7 @@ layout: markdown_page title: "Reseller Marketing" --- - -## Welcome to the Reseller Marketing Handbook +# Welcome to the Reseller Marketing Handbook [Up one level to the Product Marketing Handbook](/handbook/marketing/product-marketing/) -- GitLab