Refining urgency and impact statements for AP labels

Open Ernst van Nierop requested to merge evn-reword-urgency into master


WDYT @sitschner @yorickpeterse ?

Note that this way of thinking refers back to the user experience and the goals we're setting for ourselves at the company level for

So if you need something more granular for "fix how long this SQL query takes", we can do that, but it would be as a "further example" rather than at the top level.