Name should not be configurable. It's brand name!

app/views/layouts/application.html.haml

@@ -11,7 +11,7 @@
     .navbar.navbar-fixed-top.navbar-ci
       .navbar-inner
         .container-fluid
-          = link_to GitlabCi::Name, root_path, class: "brand"
+          = link_to 'GitLab CI', root_path, class: "brand"
           %ul.nav
             - if current_user
               %li
@@ -38,7 +38,7 @@
     .right
       .padded
         %p.light
-          = GitlabCi::Name
+          GitLab CI
           %span= GitlabCi::Version
           %small= GitlabCi::Revision

config/initializers/1_app.rb

 module GitlabCi
-  Name = "GitLab CI"
   Version = File.read(Rails.root.join("VERSION"))
   Revision = `git log --pretty=format:'%h' -n 1`
 end

lib/runner.rb

@@ -86,7 +86,7 @@ class Runner
     @process.environment['RUBYOPT'] = ''
     @process.environment['CI_SERVER'] = 'yes'
-    @process.environment['CI_SERVER_NAME'] = GitlabCi::Name
+    @process.environment['CI_SERVER_NAME'] = 'GitLab CI'
     @process.environment['CI_SERVER_VERSION'] = GitlabCi::Version
     @process.environment['CI_SERVER_REVISION'] = GitlabCi::Revision