Add CI_BUILD_TAG environment variable
it seems that it is currently not possible to determine if we are building a tag or a commit/branch. since GitLab CI know about this stuff (e.g. only: tags
in the YAML file) it should be possible to add a CI_BUILD_TAG
variable to the environment that is only defined and set the the tag name if a tag is built.
this would be similar to the TRAVIS_TAG
variable. (see http://docs.travis-ci.com/user/environment-variables/#Default-Environment-Variables)