Merge branch 'js-handbook-update' into 'master'

Update index.html.md with salesforce campaign requirements.

See merge request gitlab-com/www-gitlab-com!9125

source/handbook/marketing/marketing-sales-development/field-marketing/index.html.md

@@ -100,7 +100,7 @@ To find out what upcoming events GitLab and our resellers will be involved in pl
 ##### Event Operations Checklist Before Event<a name="eventoperation"></a>
 - Add event to [events page](https://about.gitlab.com/events/)
 - Create issue for event in Marketing Project on gitlab.com (use events issue template).
-- Set up event campaign in Salesforce.
+- Set up event campaign in Salesforce. The campaign must include event budget and goals for # of leads and # SCLAU. Other goals should be established and documented in the campaign for # meetings at event, and attendance at planned activities such as VIP dinners, lunches, etc., as applicable.
 - Team should add members to campaign to be invited to event. If you set status to invited, this means you have invited person. If they register, they will be sent confirmation email and reminder email day before event. If you set their status to nominated, marketing will invite them on your behalf and they will get email invite, plus any confirmations/ reminders if they register.
 - Set up post event follow up campaigns in Marketo.
 - After Event Survey created and email template ready to go out first work day back after event. Includes details on lead followup and how to add business card details.