[Meta] Proposal Webcast Programming
#1186 (closed))
Bi-weekly I2P GitLab EEP product demos v2 (Can be offered as part of onboarding to trial users/new users ("Welcome" campaign, investigation/consideration-stage buyers)
- Purpose: Awareness of GitLab as an end-to-end platform for software development & delivery
- Audience: trials, new users of GitLab, investigation-stage buyers
- Hosted by: Solutions Architects
- Topic: Intro to GitLab EE I2P demo
#1324)
Deep-Dive Series (Marketed broadly via general newsletter and webcasts newsletter segment. Can be offered on-demand to specific segments based on ConvDev index, in-app offers. Added to resources.
- Purpose: Product awareness, training, and expansion
- Audience: CE, GitLab.com users
- Hosted by: Product managers
- Topics:
Continuous Integration Series
- Introduction to GitLab CI (product overview, why/how you use it, general use case)
- Getting started: Setup, Permissions, and Integrations (show various methods to install)
- Kubernetes, Container Registry, and Docker
- GitLab Runner, Pipelines, and Jobs
Continuous Delivery Series
- Introduction to Continuous Delivery
- GitLab Auto Deploy
- Review Apps
- Deploy Boards
- Canary Deployments
- Cycle Analytics
Example series from Office 365
#1277 (closed))
Post-Release Monthly Online Meet-Up (- Purpose: Engage our community and socialize the release
- Audience: community, developers/users
- Hosted by: GitLab devs
Quarterly thought leadership
- Purpose: Broad brand awareness of GitLab
- Audience: IT decision makers
- Hosted by: Sid (or) Mark P. (or) Job + guest
- Topics: Open Source/Core, Auto DevOps, Cloud Native, Continuous Delivery, ConvDev
Customer testimonials/use cases as they come in
Customer explaining how they solved a problem, how GitLab helped
- Purpose: lead generation, sales enablment
- Audience: IT decision makers / consideration stage buyers
- Hosted by: Content team + customer
Example monthly cadence
Edited by Erica