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Add tweeting guidelines

username-removed-274314 requested to merge pc-tweeting-guidelines into master

General guidelines, and canned messages for situations we faced before - so we avoid thinking.

This closes https://gitlab.com/gitlab-com/marketing/issues/292

cc/ @sytses @stanhu @jnijhof @northrup @maratkalibek @ahanselka @yorickpeterse @marin and I can't think of anybody else that ever tweeted.

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