SDR TOPO Operationalization
Here is where we can put in what we need to do to get the playbook operationalized.
To-do's:
-
Brent/Francis: Work with Hersh on legal terms for posting the Playbook on GitLab website by April 17th. -
Brent: Put a SDR playbook link on the website by April 28th with Erica's help (create a new url called https://about.gitlab.com/handbook/sales/sdr/playbook and link from https://about.gitlab.com/handbook/sales/sdr/ -
Brent/Francis: Start doing daily iterations of linking the playbook to specific topics within the playbook. Every day do at least one Topic/Chapter
Topics: (each topic or subtopic should link to the relevant slides. We will want to break out the playbook pdf into sections based on topics). Each section should have a brief description of what should be learned in the section. You can plagarize the content in the playbook.
- SDR Standards
- Buyer
- add sub topics like buyer persona
- messaging
- test (we need to create tests in Grovo to gauge the learning)
- SDR framework
- sub topic
- sub topic
- SDR Process: Pre-Outreach Prep
- sub topic
- sub topic
- SDR Process: Touch Pattern
- sub topic
- sub topic
- SDR Process: Qualification
- sub topic
- sub topic
- SDR Process: Handoff
- sub topic
- sub topic
-
Brent/Francis: Have the entire playbook online by the middle of May. -
Chad: Review the online playbook by the end of May.
TOPO playbook PDF:https://drive.google.com/drive/u/0/folders/0Bw0jk96h5OMdUVpmMTNyR3ZCMVk