Remove indirection from top navigation
We (want to) grow revenue primarily through subscriptions. Therefore we should organise our top navigation (and everything else) by that rule.
I propose the following top navigation:
- Pricing (highlighted)
- Features
- Blog
- About us (link to /company)
- Community
- GitLab CI
- Sign in (button)
We can easily make the information in about us a single page and link from there to pages such as press (which are much less visited, but easy to find if you need it).
From subscriptions we link to features and back. On that page we also include a line that if you are interested in other services, you can find them in our services page or link directly to the consultancy / training / development pages.
The products page will be deprecated.
The GitLab CI page is 5x-10x less visited than the (previously) /gitlab-ce and /gitlab-ee pages. This makes it easier to navigate to it and will force us to redo that page as well.
To do
- Add links / calls to action from subscriptions (pricing) to the other forms of consultancy that we offer so /services can be deprecated
- Redesign About us page to include other pages
- Update navigation bar
- Ensure all links are (still) available in the footer. The footer is where you want to go for specific things.
- Add GitLab.com to pricing
Activity
@JobV Good idea's, but:
- No blog in the main menu? How to go to blog index from a blog post?
- What will the link structure to all other pages? Linking to press from about makes sense, but how to link to contributing, applications, etc.?
@JobV OK, will wait for mapping.
Change of current links:
-
Products => Becomes Features and separate link for GitLab CI
- products page is deprecated
-
Services
- Subscription => own link in navbar
- Consultancy => link from Subscription & Features page
- Development => link from Subscription & Features page
- Training => link from Subscription & Features page
- GitLab.com => I'm not sure about this. I think this deserves its own page, but I'm not sure how / where. It depends on whether we want to attact much more people for GitLab.com or not. One strategy is to have a sign-up link in the navbar that links to this page.
-
Company
- blog => has own link
- press => goes into single 'About' page
- About us => goes into single 'About' page
- team => goes into single 'About' page
- jobs => goes into single 'About' page
- terms => link from about, other pages
- contact us => goes into single 'About' page
-
Community => stay as it is.
We might want to call 'Subscription' 'Pricing'. I'd like to A/B test this, but this is not doable. What do you think @sytses?
Expected Results
Currently, >= 7% of all traffic falls of at the intermediate pages. This effect would be mitigated by linking directly to informative pages, prompting the user to explore.
- direct link to subscriptions (pricing)
- direct link to features
- direct link to gitlab-ci
- Much better representation of 'us' in the About us page
Hard points
- I don't know what to do with the GitLab.com page
To do
If executed, this needs to be done in this order:
- Add links / calls to action from subscriptions (pricing) to the other forms of consultancy that we offer so /services can be deprecated
- Redesign About us page to include other pages
- Update navigation bar
- Ensure all links are (still) available in the footer. The footer is where you want to go for specific things.
-
@JobV Perfect plan, you addressed all my concerns. Nice that you included expected results. Is it only 7% that falls of on intermediate pages? Seems low to me. For our future GitLab.com is strategic. If you rename Subscription to Pricing I would expect to find links to GitLab.com (free and $99) and GitLab CE (free as in freedom) on that page as well. Might be a good idea and would solve the 'how to link to .com' problem.
@JobV can this be closed?
