Speed up searching for text references a bit

If a node is ignored there's no need for searching for a given pattern.
In turn, when searching for the pattern there's no need to construct a
MatchData object as we only care about presence (or lack thereof), not
the resulting matches.

In terms of performance this cuts down about 200 ms when loading
issue #2164 locally, though this varies a bit depending on system load.

CHANGELOG

 Please view this file on the master branch, on stable branches it's out of date.
 v 8.2.0 (unreleased)
+  - Improved performance of replacing references in comments
   - Fix duplicate repositories in GitHub import page (Stan Hu)
   - Show last project commit to default branch on project home page
   - Highlight comment based on anchor in URL

lib/gitlab/markdown/reference_filter.rb

@@ -107,10 +107,10 @@ module Gitlab
         return doc if project.nil?
         search_text_nodes(doc).each do |node|
-          content = node.to_html
-
-          next unless content.match(pattern)
           next if ignored_ancestry?(node)
+          next unless node.text =~ pattern
+
+          content = node.to_html
           html = yield content